While each component of a shopping store in malls, supermarkets and retail stores is designed, placed or mounted with specific, there is one singular goal that combines them all- to provide best customer experience and influence them to buy the products. Display rack is a component which plays a crucial role in serving the purpose of influencing consumer behavior. A Top rack manufacturing company like Veejay Sales Corporation understands this well enough. Hence they produce a wide variety of display racks which are customizable, last long without developing defects and are versatile to be used at different shopping units. If you are considering to buy a display rack, or a curious person interested in learning something new, this blog will enlighten you about how display racks at shopping stores influence consumer buying decisions:
Influence of Display Racks On Customers
Attracting Attention: Customers get attracted to visually stimulating design, colors, soft lighting and neatly sorted and stuffed display racks which captures their attention and encourages them to engage with products.
Shaping Perception: Aesthetically pleasing and well-kept products gives desirability and increases perceived quality of the product.
Impulse Buy: Placing products near checkout, or at high traffic areas trigger impulsive buying behavior due to them being readily available, tempting the customer to buy the item.
Product Arrangement: Products are grouped by different factors- brand, price, target customer, offers and categories. Placement of the shelf itself is a huge factor in influencing impulse buying.
Navigation: The arrangement of racks is designed to guide the customers through the store, directing them to explore and buy products strategically.
Association: Products are often bundled together to be bought together and creates a sense of need to purchase more complimentary items. For instance, caps are displayed with sunglasses, or workout gears with protein powder.
Brand Perception: The type of material and visual appeal also reflects on the brand image of the shopping complex. A plastic rack reflects that the store is offering products on discounted rates, like a wholesale or warehouse. Whereas the metal rack or high grade wood may give a sense of elatedness, a technique which is used in luxury stores.
Different Display Rack Arrangements
Display Racks are strategically placed in the stores according to the priority of sales of products as well as brand awareness. Researchers have studied and revealed some interesting results:
- Shelf Display: This is a common display rack used in all kinds of shopping stores.
- Endcap Display: This is a type of arrangement where a new product, or a brand is displayed at the end of an aisle of a store.
- Hanging Display: The products on this sort of display are hung on the ceiling, like garments, utensils etc.
Top Display Rack Manufacturer in India
If you are a business owner, builder or an interior designer looking to explore the options of best display racks, Veejay Sales Corporation could be the best decision you would make for elevating the whole look, design and feel of your shopping store. We offer a wide range of racks meant for different purposes and needs, while delivering a durable, sturdy material quality. We offer customization according to customer requirements and our after-sales service is proactive.
Range of Display Racks At Veejay Sales Corporation
- Wall Racks
- Corner Racks
- Gondolas
- Fruit & Vegetable Racks
- Check Out Counter Racks
Final Words
Display racks are an essential part of shopping stores. While the racks must be designed meticulously, it should direct attention towards the products and serve the purpose of triggering desire, needs in the customer’s subconscious by directing the consumer towards the key object should be products, putting the products in well-sorted, beautiful arrangement.