Any supermarket or shopping complex seems to be incomplete without gondola racks these days. These freestanding units in the retail environments are widely used because of their space saving and organization benefits. If you are a shop owner, you will agree how useful the gondola racks are for your retail shop. Over time, the creative designers have come up with special forms of gondola racks, such as a wine bottle display rack, a pegboard gondola, a glass pharmacy gondola, etc. Choosing the right gondola rack manufacturers means you should partner with a reliable company that not just makes standard racks but also meets your shop’s requirements. In this blog, we are going to discuss the various points on how to choose the right gondola rack for your business.
What is a Gondola Rack?
Before getting into the key purchasing factors, let’s understand what the gondola rack is. The word gondola is derived from the gondola boats that are popular in Venice, Italy. These are flat-bottomed and long, which is quite similar to the freestanding racks with double sided display. That is why gondola racks have such a peculiar name. These are versatile designs that have a central spine perpendicular to the floor. There are shelves or hooks on both sides of the spine. At the end of the rack, the shelving perpendicular to the double-sided shelves can form the end cap.
Factors to Consider When Choosing Gondola Rack
Here are the broad factors you should consider before choosing gondola rack manufacturers:
Geometry of Rack
The geometry of the rack means the shape, angle of shelving, whether it’s going to be rectangular, round, or some unique geometry for a special purpose. Usually, the gondola racks are in a rectangular geometry with end caps for grocery shops.
Display Type
There are various types of gondola racks depending on the placement, back panel style and material. As per placement, these are wall gondola, end caps, and centre gondola; pegboards are perforated panels with hooks or hangs, slatwalls, and solid panels. The material of the rack could be wooden, plastic, glass, acrylic, etc.
Items to Display
The gondola rack manufacturers assess your store layout and also ask for the items you are going to display. For example, a cosmetic display store has a different type of racks than grocery stores. The acrylic or matte finish racks highlight the glossy look of cosmetics.
Size and Shelving Units
The size determines how many gaps you have to fill the racks. Depending on the items to display, the size and number of shelves are determined. The entire shelving should have a sensible design with identical shelves for square or rectangular shapes. For round shelves, the sizes should have consistently descending or ascending sizes.
Conclusion
To conclude, the choice of gondola rack reflects the effort you have put into managing your store. A fine balance between organization, creativity and marketing strategy is a basic requirement, while the material of racks, the type of shelving, and the design of gondola racks are the factors to look for when choosing the gondola rack manufacturers.
If you want the gondolas for your store, reach out to our team at Veejay Sales Corporation.